There are a couple reasons off the top of my head why this could be a bad thing.
Essentially CNN and CBS would be sharing stories, reporters and anything else. This would just be like using a wire service and I believe it would severely diminish the news industry.
Don't misinterpret my statement, I do not hate wire service. I believe the AP is great and really help the news industries. But relying on a wire service will diminish the end product. Granted many of the MSM (mainstream media) carry the same stories, but each is covered slightly different.
If CNN and CBS somewhat merge we the people would lose a different perspective. Even though the media is supposed to be unbiased, bias does show through one way or another. Some more apparent than others
A slew of media outlets can cover one event and each one will be will put out a different story with a different angle.
Wire services are used several ways. The Reuters or AP service stories made be run in their entirety because the a media outlet may not have been able to get a reporter to the story. Or the wire service may be used as a starting point but the media outlet weens itself off the wire service story and develops its own.
But if every news outlet runs the same exact story, what does the public gain?
Then again maybe this is the way the news industry is going. Maybe there only needs to be one large, super television news station.
Look at the newspaper industry.
Newspapers in general are suffering. However, the larger papers are suffering more in my opinion. The larger papers are covering the same stories the television news stations are covering. But the newspapers are losing because of the timeliness and the publics laziness to pick up a paper and read it.
Now, look at smaller newspapers. The Lebanon Daily's, the Press And Journal's and the Patriot News's.
Each paper has a smaller audience and a narrower focus. The LDN and PN are daily newspapers therefore have the opportunity to compete with TV news.
The P&J which is a weekly does not have less of an opportunity to compete with television news so the staff has to work harder to scoop TV and other daily papers.
However, lets look at what makes the three papers (which cover the same regions) are successful.
The LDN covers all of Lebanon County and is liked by its readers because of the "gossip" factor.
The PN is a larger circulation and covers most of Central Pennsylvania.
The P&J covers the Middletown area.
Now, one would assume the PN would be able to crush the LDN and P&J because it has more money and a larger staff ergo better stories.
However, the LDN and P&J with their narrow focus are able to successfully compete with the PN.
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